[video of the week] Allred & Broderick – The Ways

Peter Broderick returns with Allred & Broderick – a duo project between him and his musical partner David Allred – and receives a surprise birthday gift to help carry their message of love, friendship and hope.

“The Ways” was directed by label founder Robert Raths who travelled around the world to visit and film many of the people that brought them together after he commissioned London-based artist Peter Liversidge to paint and courier cardboard signs carrying the song lyrics to everyone he wasn’t able to meet in time.

The video features many familiar faces from the Erased Tapes cosmos including Nils Frahm, Ólafur Arnalds, Adam Wiltzie and Dustin O’Halloran, Greg Haines, Rival Consoles, members of Efterklang and Balmorhea, Peter’s dad Steven and sister Heather Woods Broderick, Brigid Mae Power, producer Rick Rubin, actor Cillian Murphy, BBC’s Mary Anne Hobbs plus many others to help spread the duo’s message of friendship and hope.

In the director’s own words: “To me this song carries such a powerful and universally speaking message of hope, love and friendship, of kindness and humanity. The fact that it’s an a capella piece of just two voices singing harmonies makes it feel so communal, like gospel. It let’s you fully focus on David’s lyrics for the song that couldn’t be more relevant to the turbulent times we live in. It’s very rare that you come across a song able to say so much with such little words. When I realised that Peter’s birthday falls on the inauguration of the new president elect, I felt this urge to start this video project and involve as many friends as possible to help spread this positive message. So I commissioned our artist friend Peter Liversidge to hand-paint around 35 cardboard signs – one for each line of the lyrics – to send out to as many people from all around the world. I made a list of people through which we all connected somehow or friends of the label who I thought could help spread the word and asked them to hold up their sign in whichever place they are right now and have it filmed. Some of them I visited and filmed myself on recent travels to Tokyo, Berlin and Los Angeles. All I can hope for is that this video helps amplify the song’s message that we’re all the same and that we should help each other more. Happy birthday, Peter!”



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